DHO Hasler: connected CRM and ERP unifying sales and operations

Business group with over 30 years in the market. Leaders in the homeopathic and personal care sector, directly contributing to the overall health of thousands of families. A 100% Mexican company comprised of a group of collaborators committed to quality customer service.

DHO Hasler is a business group that integrates laboratories and multiple homeopathic pharmacies, managing a broad operation with more than 750 points of sale. The main challenge was technological dispersion; each area had different and isolated solutions, systems, CRMs, ERPs, and various vendors, which complicated management, duplicated expenses, and hindered informed and agile decision-making.

iNBest proposed and implemented a technology ecosystem that unified administration, operations, and business analysis into a single system.

Integral vision: iNBest helped DHO Hasler move from isolated systems to a unified solution covering everything from real-time market analysis to supply chain management and all administrative and accounting processes.

CRM-ERP interconnection: The new system connects the CRM (customer and sales management) with the ERP (operations and internal modules), enabling all areas to function in synergy under the same environment.