DHO Hasler
Connected CRM and ERP work to unify sales, operations, and data across more than 750 points of sale.
ERP · Amazon Web Services · Healthcare
The challenge
Business group with over 30 years in the market. Leaders in the homeopathic and personal care sector, directly contributing to the overall health of thousands of families. A 100% Mexican company comprised of a group of collaborators committed to quality customer service.
DHO Hasler is a business group that integrates laboratories and multiple homeopathic pharmacies, managing a broad operation with more than 750 points of sale. The main challenge was technological dispersion; each area had different and isolated solutions, systems, CRMs, ERPs, and various vendors, which complicated management, duplicated expenses, and hindered informed and agile decision-making.
The solution
iNBest proposed and implemented a technology ecosystem that unified administration, operations, and business analysis into a single system.
Integral vision: iNBest helped DHO Hasler move from isolated systems to a unified solution covering everything from real-time market analysis to supply chain management and all administrative and accounting processes.
CRM-ERP interconnection: The new system connects the CRM (customer and sales management) with the ERP (operations and internal modules), enabling all areas to function in synergy under the same environment.
Results
- Significant time and cost savings eliminating redundancies
- Operational synergy and efficiency with faster decision-making
- Organizational energy and motivation with positive dynamics
- Real-time market reading through points of sale